Mark Trappett
portfolio
This section of my Portfolio will provide detail of my artistic / creative skills. This relates to my work as Web Designer, Graphic Designer, and areas related to my studies including drawing, and painting.
Carabella - While working at Carabella, one of my tasks was to create email campaigns for the company. This included both Carabella, and A.B. Lambdin email campaigns.
I was responsible for sending out thousands of emails on a weekly basis plus additional campaigns as requested using Skymail, and Cheetahmail. I designed the entire campaign, which included making color choices, text fonts, copy, image selection, layouts, basically, all aspects involved throughout the email campaign pipeline. I worked with Photoshop CS extensively for taking the new, raw images, resizing, extracting, cropping, slicing, optimizing, reformatting, and re coloring as required. I worked with Dreamweaver, and Photoshop on a full time basis. I would work directly with the President of the company who would critique my email campaign design until it met all criteria. Eventually, the designs would be used to update the company Enterprise Web sites and Intranet sites. The company used both Mac and PC machines, so I was required to jump on any machine available.
Another aspect was the company sales magazines. I was also required to work on these especially during time-crunches at holiday seasons. I would work with QuarkXpress 8 on new versions of the Carabella, A.B. Lambdin magazines, and or updates to current versions. Conversions of the magazines to PDF's for download from the Web sites was another requirement.
Carabella A.B. Lambdin originally based in Irvine, California is no longer in business being acquired by Spiegel Brands in 2005.